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adidas

Assistant Manager Retail Marketing

Taipei, 台灣 · 發布於 5 天前

職缺詳情

地點: Taipei, 台灣

職務描述

Purpose & Overall Relevance for the Organization: • Build Brand adidas as the best sports brand in Taiwan by: • Implementing the planning and execution processes that enables Retail Marketing Team to follow the marketing plan • Maximizing and following Retail marketing budget as set according to the marketing plan • Developing creative materials and ideas to enhance the best brand presence Key Responsibilities: Planning • Develop and recommend Retail Marketing plan for Sports Performance (SP) in according to GTM strategy and goals • Create innovative ideas at retail that convey the brand (product and brand assets) as innovative and exciting • Identify how above-the-line communications can be adapted and implemented in-store • Source GCA/locally produced POP that is at the lowest price while still maintaining good adidas quality and standard • Concept development and adaptation, coordination and production, monitoring and evaluation of all final executions • Yearly MWB plan development and rolling monthly forecast Management • Lead and coordinate S P Retail Marketing stakeholders to deliver best in class retail marketing tools • Project management ability to lead and coordinate projects to ensure timely delivery, effective resource use, and achievement of defined objectives Financial • Manage S P Retail marketing MWB and monitor through monthly report and forecast • Follow the finance procedures and non-trade policy System and Processes • Strategically utilize our marketing campaigns in line with global guidelines to build effective in-store communications initiatives that ultimately build brand image and drive product sell-through • Implement quality control system for production of all materials • Coordinate the launch of POP between TVC, relevant materials and with Sales Team to leverage maximum exposure • Work closely with C T C, BA, Channel teams for ISC development • Assumes responsibility for the production of any materials with adidas Originals logo • Any ad-hoc duties as assigned by immediate supervisor or department head KPI’s: • Traffic and conversion • Sales, comp sales • Market share in WHS • NPS • MWB Management Key Relationships: • Key interfaces (internal): C T C, BA, VM, Retail Development, Channel Teams • Key interfaces (external): Audio/Visual production houses, suppliers of POP/hardware, customers/retailers • GCA Retail Marketing Teams Knowledge, Skills and Abilities: • Strong experience in the production of POP and hardware • Complete understanding of the processes involved when developing POP • Has worked with production houses before • Art design background • Good design sense • Strong conceptual understanding of brand building • Great attention to detail • Excellent presentation skills • Excellent interpersonal/communication skills • Working knowledge of Microsoft products Requisite Education and Experience / Minimum Qualifications: • Minimum of 5 years of experience with the production of below-the-line • University degree in Business or equivalent professional experience • Sporting goods industry or retail industry experience required • Fluent in English & Mandarin

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